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Will is the Co-Founder of POOLHOUSE, an ad agency with offices in Richmond and Atlanta that creates award-winning, creative, and effective media for campaigns, trade associations, causes and companies. Clients include Romney for President, Rubio for President, Curtis for Congress, the Virginia House Caucus, the National Association of Manufacturers, the American Petroleum Institute, the NRCC, the RGA and Pfizer.

He is a native of Massachusetts that got his start in Boston dragging podiums around for the Governor Romney during the day and doing standup comedy at night. He went on to be the Director of Advance for the 2012 Romney for President campaign. 

Will is a graduate of Northeastern University, and lives in Richmond, Virginia with his new baby Calvin, his wife Kelli, and two dogs.